Four words. One enemy: cookies.

Fathom Analytics landing page · by Jack Ellis · bootstrapped · checked 14 Oct 2026

$15/month · below the median of 20 ($18.50)

$4$59/mo

The full teardown word for word, what to steal, the source

Headline: “Analytics without the cookies”
Under it: See where visitors come from, which pages they read, and what converts. Fathom is a Google Analytics alternative that makes your analytics easy to understand and respects visitor privacy.
Buttons: “Start free trial” + “View a live demo”
Free to try: Trial 7 days (card required)
Proof up top: 'Trusted by Microsoft, Tailwind & over a million websites' with logos (Huberman Lab, Microsoft, Tailwind, Laravel); line '7-day free trial · From $15/month · Cancel anytime'

Steal this

A four-word H1 built as 'category + without + the thing people hate' ('without the cookies') is easy to remember and repeat.
Show the starting price in the hero microcopy ('From $15/month') so visitors don't leave to look for it.
Pair one big logo with a big number ('Microsoft' + 'over a million websites') instead of a long row of unknown logos.

Bootstrapped: “we’re customer-funded (people pay us to use our software) and proudly bootstrapped (zero investors).” source.

Writing yours? Price it first: What to charge before anyone has paid, free.