The playbooks. Start with one free.
Get paid, price it, then give something away every week. Each one ends with something done, not something read. Written from what actually happened, with the numbers.
On the shelf
One free · the rest for members · new ones as they landWhat to charge before anyone has paid.
The model, the number and the offer: six layers, each with a pass condition, run on a real app. Then your worksheet.
Read it free → 02MembersYour payment setup, without a company.
From your first sale to money in your own account, as a private individual, in any country. The provider, the bank documents, and how to set up your tax.
For members → 03MembersGive something away, every week.
Why a launch day doesn't last, and the weekly rhythm that does: one free thing about your buyer's problem, one post with a real number, one short video, one founding offer.
For members →Get paid without opening a company.
Taking card payments as an individual, legally, from day one.
Read it → BlogRead it nowThe channels that got me customers.
What I did at $0, in order, and what each one produced.
Read it →One move.
X to Y.
How six SaaS grew their revenue. Founders’ own published numbers.Raised the price, four times
$5→$75one-time, to $75 a year. Same product, bolder price. Source: Indie Hackers
Stopped building. Started emailing people.
$1.2k→$5kMRR in about six months, from selling directly. Source: Nathan Barry
Priced for volume, not for pride
$19→$1M+a year in revenue, at $19 a year each. Source: Indie Hackers podcast
Charged from launch, and kept going
$64→$1,055MRR in twelve months. Millions a year now. Source: Plausible
Built in public, then sold to the crowd
$0→$50KMRR, documented month by month. Source: Bannerbear
Gave away playbooks about the problem
$0→$9.5kMRR in two months, after four months at zero.
Learn the move,
then make it.
Read the free playbook →Not everything worth reading is ours. Other people’s writing, checked →