13 playbooks. 3 are free.
Taking money, pricing, first customers, launch day. Written from what actually happened, with the numbers.
On the shelf
01–03 free · 04–13 with membershipCharge for your product in 24 hours.
No company needed. Any country.
Read it free →The price people actually pay.
The number, and why it holds up when they push back.
From selling hours to selling a product you own.
Take it out without losing a single client.
Weekend app. 10 paying customers.
Price it, put a checkout on it, ask ten people.
Your first 10 customers in 30 days.
The four places first buyers actually are in 2026.
20 messages. Your first yes.
Who to ask, what to say, and how to ask for the card.
Launch once. Signups every week.
What to post, where, and in what order.
Get recommended by ChatGPT.
The five pages AI reads before it recommends anyone.
Turn free users into paying ones.
The free-plan call, made with your own numbers.
Get copied. Keep every customer.
What to say the day a bigger company copies you.
From 2 replies to a full inbox.
Warm people up before you ever ask.
Get paid from any country.
Every route people use, what it costs, what breaks.
Customers who stay, and pay more.
Month-two churn, the first refund, the first price rise.
One move.
X to Y.
How six SaaS grew their revenue. Founders’ own published numbers.Raised the price, five times
$5→$75a year. Same product, bolder price.
Stopped building. Started emailing people.
flat→$5kMRR in six months, from direct outreach.
Priced for volume, not for pride
$19→$1M+a year in revenue, at $19 a year each.
Charged from day one, and kept going
$64→$1,055MRR in twelve months. Millions a year now.
Built in public, then sold to the crowd
$0→$990Kin revenue in 2024.
Asked people by name to pay
€0→€3,600MRR in 30 days, after four months at zero.
Every move here is a playbook inside.
Learn the move, then make it.
Get the 3 free ones →Not everything worth reading is ours. Other people’s writing, checked →