Bootstrapped Steal my playbook →
Inside

What actually happens in the community

No modules. No curriculum. No homework. Everything below comes with membership.

13 playbooks Tools that do the job 4 partner discounts Mentors who did it A live workshop a month

What you get

Ten things. Most of them work without waiting on me.
13

Playbooks

Always know the next step, from first price to first ten customers.

The tools

Do the job in minutes instead of reading about it.

4+ mo

Partner discounts

Save more than your first four months cost.

$1k+

Mentors

Answers from makers who already got paid. Not coaches.

Tue

Live workshop

Leave with the name of the next person to ask.

24/7

The community

Never guess alone. Real answers from people at your stage.

140→2

Failure log

Skip the channels that cost others months.

AI

Getting found

Show up when people ask AI for a tool like yours.

Wed

Newsletter

See who got paid this week, and exactly how.

soon

Free AI credits

Build for less. On the way.

The workshop

One of the ten. First Tuesday, 19:00 · recorded
19:00 — 19:05

The column

Anyone who got paid says so, with the amount and the screenshot. If nobody did, we say that too.

19:05 — 19:20

The round

Two minutes each. Who you asked, and the actual words they used back.

19:20 — 19:40

The demo

One maker shares the screen. Three questions, every time.

19:40 — 19:45

The ask

Everyone types one line: who they’re asking this week.

01

What stops a buyer on this page?

Asked about your live product, not a description of it.

02

What’s missing before anyone can pay?

The price, the checkout, the thing that doesn’t check out.

03

Who are you asking this week?

By name. Monday’s thread asks how it went.

The rest of the month

The workshop is one part. This is the other.
Mon

The check-in

One line

“Who did you ask last week?” Members reply to members. It’s what makes Tuesday honest.

Wed

The newsletter

Members only

What Tuesday decided, the new library piece, and who got paid, with the receipt.

Thu

Pairs

Two makers

You tell one other member whether you actually sent the message. A crowd of strangers is a webinar.

Any

Questions with numbers

Post the numbers

Channels, launches, pricing, refunds. No numbers, no answer.

Wins

Screenshot required

First sales go on the board with the receipt, and get read out at the next workshop.

+1

Bring a maker

5% off, each

After they stay three months. Ten makers, half price.

The failure log

The one document here that exists nowhere else

Written the same night

With the real numbers attached. Not a summary.

Names stay out

The numbers and the lesson go in.

It gets searched

Before you try a channel, check who already burned two months on it.

It never becomes a blog

Published failure stops being honest.

Failure log · week 12Members only
  1. Cold email, 140 sent. 2 replies, 0 calls. Stopped after week two.
  2. Free tier at xxx credits. 60 signups, 0 upgrades in 4 months.
  3. Product Hunt launch. 41 upvotes, 300 visits, 0 paid.
  4. Price cut €29 → €14. Conversion did not move.
  5. Waiting for the redesign. Six weeks not selling. It changed nothing.

The rules

Seven, pinned. So it stays about getting paid.
01

Show, don’t describe

Share your screen: the page, the price, the checkout. No deck.

02

Ask with numbers

What you charge, how many signed up, how many paid. Then your question.

03

Answer with what you’d change

Point at the thing that stops a buyer. Not “nice idea”, and not “I’d pay” — you’re not the buyer.

04

One person a week

Leave with a name. On Monday, say what they said.

05

No selling to the community

Buying from a member is fine. Pitching members is not. Once, and you’re out.

06

Wins come with a receipt

Screenshot, or it doesn’t go on the board.

07

It stays in the community

Names and numbers shared here don’t leave here.

“Once I hit $1k,
I won’t need this.”

The question skeptics ask
1st

customer

Correct. You’ll need us for the next first time.

1st

churn

The customer who goes quiet before they cancel. Catching that is a habit.

1st

chargeback

Refund rules that hold up, and how to win the ones you can.

$5k

MRR

Past this you’re here to answer, not ask. Your seat turns into a mentor’s seat, free.

The community follows you from $0 to $5k MRR Your price never moves while you stay Your log and the recordings stay yours

Ready to charge
by tomorrow.

Three free playbooks. The first lands in your inbox a minute from now.

Or join the membership and put your own product on the table →

You’re in.

The playbook is in your inbox. Your invitation to join the community comes on 29 September.

Three playbooks, $0 Steal my playbook →