Examples · Bootstrapped SaaS landing pages · Ghost
Sell the business, not the blogging tool.
Ghost landing page · by John O'Nolan and Hannah Wolfe · bootstrapped · checked 14 Oct 2026
12
- 1HeadlineThe result, not the features: 'into a business'.
- 2Button'Free' is written on the button itself.
$18/month billed yearly · below the median of 20 ($18.50)
$4$59/mo
The full teardown word for word, what to steal, the source
- Headline
- “Turn your audience into a business.”
- Under it
- Ghost is a powerful app for professional publishers to create, share, and grow a business around their content.
- Buttons
- “Try Ghost completely free for 14 days →”
- Free to try
- Trial 14 days
- Proof up top
- None
- Note
- subhead is the first of two hero sentences.
Steal this
- The H1 sells the result the buyer wants (a business), not the tool (a CMS).
- Put the trial length in the button itself ('completely free for 14 days').
- Say 'No investors' on the homepage as a promise to customers: the product won't be sold or shut down.
Bootstrapped: “Ghost is open source, independent, and funded 100% by its users. No investors.” source.
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Writing yours? Price it first: What to charge before anyone has paid, free.