Examples · Bootstrapped SaaS landing pages · Tally
Free is the marketing. The button is the product.
Tally landing page · by Marie Martens and Filip Minev · bootstrapped · checked 14 Oct 2026
12
- 1Headline'Simplest' works because the page is simple.
- 2ButtonFirst click makes a form. No signup.
$24/month · above the median of 20 ($18.50)
$4$59/mo
The full teardown word for word, what to steal, the source
- Headline
- “The simplest way to create forms”
- Under it
- Say goodbye to boring forms. Meet Tally — the free, intuitive form builder you’ve been looking for.
- Buttons
- “Create a free form”
- Free to try
- Free plan
- Proof up top
- 'Powering 500,000+ teams at the world’s best companies' with a logo row (Notion, Make, ...); 'No signup required' under the button
- Public revenue
- $5M ARR (2026-04-15, source)
Steal this
- The button is the first action ('Create a free form'), not 'Sign up', and 'No signup required' removes the last bit of friction.
- A generous free plan is the growth engine: 'free' appears in both the subhead and the button, and the price waits on the pricing page.
- Back the big claim with a number next to it ('500,000+ teams').
Bootstrapped: “We’re a small, independent team based in Europe, bootstrapped and funded by our customers.” source.
More like this
Writing yours? Price it first: What to charge before anyone has paid, free.