Examples · Bootstrapped SaaS landing pages · Crisp
Two headlines where one would do.
Crisp landing page · by Baptiste Jamin and Valerian Saliou · bootstrapped · checked 14 Oct 2026
12
- 1HeadlineToo long. The chips under it do the work.
- 2ButtonOne fat button, trial terms under it.
$45/month per workspace · above the median of 20 ($18.50)
$4$59/mo
The full teardown word for word, what to steal, the source
- Headline
- “Augment your customer experience. AI made to support your team & customers.”
- Under it
- Nothing
- Buttons
- “Get your AI Agent” + “Signup”
- Free to try
- Free plan
- Proof up top
- '14 days free trial — All Crisp features — No card required', a 2-minute product video, then 'Trusted by 10,000 companies of all sizes' with a logo row (Air France, Decathlon, ...)
Steal this
- Use three short value chips in place of a subhead ('Omnichannel inbox', 'AI Agents', 'Flat pricing').
- Make 'Flat pricing' a selling point when competitors charge per seat or per resolution.
- Put the video length on the play button ('Video, 2 mins') so people know the cost of watching.
Bootstrapped: “100% Bootstrapped Crisp is self-funded. 0% VCs onboard.” source.
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Writing yours? Price it first: What to charge before anyone has paid, free.