Examples · Bootstrapped SaaS landing pages · EmailOctopus
Generic headline. The edge is what they refuse.
EmailOctopus landing page · by Jonathan Bull and Tom Evans · bootstrapped · checked 14 Oct 2026
12
- 1Headline'Made easy' is filler. They win further down.
- 2ButtonFree plan plus 'no card': no excuses left.
$9/month billed yearly · below the median of 20 ($18.50)
$4$59/mo
The full teardown word for word, what to steal, the source
- Headline
- “Email marketing made easy”
- Under it
- Tailor-made emails that feel like you – not templates. Start sending in minutes.
- Buttons
- “GET STARTED FOR FREE”
- Free to try
- Free plan
- Proof up top
- None
- Public revenue
- over $3M ARR (2023-11-08, source)
Steal this
- In a crowded market, the next section says what you won't do: 'Email marketing. Nothing else.' and 'No SMS, no clutter'.
- 'Start sending in minutes' gives a time to the first result.
- A real free plan (2,500 subscribers) plus 'No credit card required' makes trying it cost nothing.
Bootstrapped: “an email platform who have bootstrapped to over $3m ARR since they were founded in 2014.” source.
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