Examples · Bootstrapped SaaS landing pages · Obsidian
Three words about your mind. None about software.
Obsidian landing page · by Shida Li and Erica Xu · bootstrapped · checked 14 Oct 2026
12
- 1HeadlineSells sharper thinking, not note-taking.
- 2ButtonThe button knows your operating system.
$4/month per user, billed annually (Sync) · below the median of 20 ($18.50)
$4$59/mo
The full teardown word for word, what to steal, the source
- Headline
- “Sharpen your thinking.”
- Under it
- The free and flexible app for your private thoughts.
- Buttons
- “Get Obsidian for Windows” + “More platforms”
- Free to try
- Free plan
- Proof up top
- None
- Note
- The button names your system: "Get Obsidian for macOS" on a Mac, "for Windows" on Windows.
Steal this
- A three-word imperative H1 about the user's mind, not the software.
- The download button detects the visitor's OS ('Get Obsidian for Windows'), so there is one obvious click.
- Free core, paid add-ons (Sync, Publish): the free product brings users in, add-ons bring revenue.
Bootstrapped: “we are 100% supported by our users, not investors.” source.
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